Social Media Executive
Seasonal June - Nov
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York Maze is a multi-award-winning seasonal visitor attraction with a small core team of hard working, enthusiastic and adaptable staff. Our mission is to give every visitor an amazing experience. We are honoured to have won many awards including being named the Best Farm Attraction in the UK and the Best Scream Park. We open in the summer from July – September and in October for our Hallowscream nights and Hallowtween afternoons.
We believe York Maze has one job, and that is to...CREATE HAPPINESS! Our values are: Happiness & Laughter, Honesty & Fairness, Trust & Respect, Hard Work & Focus. Working by these shared values helps us exceed expectations!
If you are fun-loving, hard-working, sociable and creative, looking to work in a business that matches your vibe then we want to hear from you! We’re looking for the right person to join our team on a seasonal contract for 5-6 months from June – Nov, someone who can create engaging content to raise awareness of our summer and halloween events and ultimately to sell tickets!
Your primary role will be to create fun and engaging content for our seasonal events. You will have experience across Instagram, TikTok and Facebook. We may commission some professional photography and video, though you will be expected to be able to create and edit videos and photos yourself. You will be particularly adept at coming up with ideas, shooting and editing short-form video content. Experience with Canva would be an advantage.
Although you will be working to the agreed plan and scheduled posts, you will also need to be alert to opportunities to capture engaging content as it happens on site. You will need to react quickly to emerging trends whilst ensuring our messaging isn’t lost. On-brand messaging for our different events is crucial and you will be expected to quickly assimilate the tone-of-voice and brand positioning of each of the events, writing engaging, on-brand copy as part of your content creation.
The role will also encompass...
We are looking for someone with at least one year’s experience as a social media executive / content creator.
A strong creative side, able to come up with your own ideas and create engaging content with photography and video editing skills, particularly short form video.
Ideally your experience will have been gained in the attractions, hospitality, ticketed events or another fun and engaging sector. This role is about creating content that drives engagement and ultimately conversions so you need to understand performance, not just posting.
You will be working alongside the Director of Operations and our retained Digital Agency, however having a basic understanding yourself of analytics and performance, such as social insights or Google Analytics (GA4) would be an advantage.
You will have strong organisational and planning skills, able to work at a fast pace, managing multiple projects at the same time. A happy and fun-loving personality. You’ll have a “can do” attitude, able to cope with the peaks and troughs of a seasonal business.
You will have strong people skills, confident with face-to-face communication eg speaking to parents to get permission to video and photograph their children, videoing visitors through a scare house or encouraging colleagues to get involved in your latest TikTok trend idea!
Above all you will be passionate about customer service excellence, a team player able to work as part of small team in a fun, fast paced environment. Happy to support colleagues and get stuck into whatever needs doing.
York Maze in the summer is a large site to cover so you are likely to get your step count up! Our Halloween events are mainly indoors, it is dark, with loud noises, special effects, scare actors and some tight spaces in the scare houses. You will need to be comfortable working in these environments.
This is a seasonal role from June – Nov. We are offering this as a full time 5 days, 40hrs per week job, but we would also consider candidates looking for a slightly shorter working week. The workload fluctuates with the seasonal aspects of the job. During our summer operating period from early July to early Sep, hours are typically 9 – 5, with regular weekend work essential. During our Hallowscream nights you will be expected to work circa 3pm – 11pm. When we also have our Hallowtween afternoons you could be working some long days. Flexibility is key.
Salary circa £12k - £17k depending on experience for the 5-6 month contract period if working full time (equivalent to an annual salary of circa £28k - £33k). Other benefits include pension scheme, free parking, complimentary tickets, flexible working. We also like a staff party or two!
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